What Gets the Worst Marketing ROI? Your Corporate Social Responsibility Report

by , President and Founder of Impakt, which helps corporations and civil society organizations become social purpose leaders It’s time for “Communications Jeopardy!” Answer: This annual piece of communications is expensive, time consuming and contributes virtually nothing to the performance of your business. Question: What is our annual corporate social responsibility report? Next year is just around the corner, and corporations everywhere are on the verge of spending hundreds of thousand of dollars on a piece of communication that leads the race to the bottom for the worst marketing ROI. Why…