Getting 1:1 with Customers Through Personalization

At the CMO Club Fall Summit top marketers from Sally Beauty and Conversant led a lively discussion about personalizing a brand’s digital marketing strategy.

At the CMO Club Fall Innovation and Inspiration Summit, Ryan Linders, VP of CRM and Loyalty at Sally Beauty, and Lisa Collings, VP of Client Development at Conversant led a lively discussion about personalizing a brand’s digital marketing strategy. Conversant, a company that specializes in connecting brands to millions of people, focuses on making those connections one at a time. So, who better than Collings to discuss personalization? One topic she addressed was display marketing. To summarize, it’s time to dump your one-size-fits all campaigns – and we aren’t just talking about doing some A-B testing. Today’s…