Good is Good Enough (For Now)

In the world of digital marketing, timeliness trumps perfection when it comes to making an impact with consumers.

“If you’re an enterprise level company and need 12-to-18 months for development, it’s a sure thing that there’s a smaller and faster competitor that will beat you to the punch.” The CMO Club recently published that statement from Geoff Wilson, CEO of 352 Inc, in the Solutions Clubhouse. At last week’s member dinner and roundtable discussion in Atlanta, discussion leader Geoff Wilson decided to dive deeper around the importance of a timely idea or product launch. That seems logical. The early bird gets the worm, after all. In a perfect…