Happy Anniversary! Why you Should Always Capitalize on Corporate Milestones

Kathy Button Bell teaches us how to use corporate milestones to celebrate a brand internally with employees and externally with customers and the press

How many of you work at companies that are coming up on a corporate milestone? Has your company been around 10 years? 20? 60? You might think that celebrating your company’s 15th anniversary is silly but Kathy Button Bell of global technology and engineering giant Emerson would beg to differ. On March 24, Kathy shared stories from her most recent marketing campaign, which celebrated Emerson’s 125th anniversary, with the St. Louis Chapter of The CMO Club. According to Kathy, marketers should take advantage of every inflection point given to them to promote their brand, get…