Sometimes a single blog post can’t span the breadth of what I’ve learned from a particular CMO. This is definitely the case with Steven Handmaker, CMO at Assurance, winner of The CMO Club Leadership Award who also joined me for the opening panel at Incite’s Content Marketing Summit. While the interview below focuses on his approach to leadership, it doesn’t cover what I subsequently learned about his approach to content and the highly effective marketing campaign he helped initiate for Assurance. So allow me…
Employee listening to music in office
Happy Employees = Happy Customers
The employee-centered focus and "quirky culture" of Assurance has made it among the top 5 places to work in Chicago, outperforming many rivals.