Hearing The Social Media Silence

by Kristen Gramigna, CMO, BluePay Social media has become a cost-effective and real-time means to engage customers in a two-way conversation, but often, there’s more telling information in what users don’t say on social media, than in the online chatter. Here’s a look at how and why it’s critical to structure campaigns in a way that cuts through both online noise and the “dead air.” The news people don’t share. Communication scientists have coined the term “spiral of silence” to describe the human behavioral tendency to avoid voicing unpopular opinions on issues like politics or social matters. Though not sharing…