Hiring a CMO: A Design-Thinking Approach

Hiring a CMO: A Design-Thinking Approach

The 5 steps of the design-thinking process help create a great search framework and increase the chances of zeroing in on the best CMO for your company.
Kate Bullis, Managing Partner, SEBA International
Kate Bullis, Managing Partner, SEBA International

It doesn’t matter whether we talk about enterprise or consumer buyers, any marketer today will tell you that their customers are increasingly sophisticated and demanding. Customers want authenticity and value, not a pitch. They expect every interaction they have with a brand to be consistent and genuine. Self-service is essential to them ‒ they should be able to easily access all the information they may need when they need it. How they buy and…