How Not to Break Your Brand Promise

How Not to Break Your Brand Promise

Narrowing the gap between the promise your brand makes and the one it delivers on means providing incremental or new value for your consumer. All of which leads to incremental or new results - like customer loyalty and increased revenue for your organization.

Paul Miser
CEO, Co-Founder
Chinatown Bureau
“84% of CMOs do not believe that their ‘Consumer Experiences’ fulfills their brand promise.” – CMO Council” I came across this stat last year and felt that it fully encapsulated a problem trend that I have been hearing during conversations with established marketing leaders. To me, it shows there is a major disconnect between two critical parts of an organization that aren’t working together:

  1. Communication of the Brand Promise: This is the definition and communication of the brand that is usually…