How One CMO Motivates Her Team

“When you step back and really think about it, the answer is pretty intuitive. You get buy-in by truly listening, finding common ground and then leading with passion and determination to enforce the initiative,” says Karen Quintos, CMO of Dell.

In a recent article on Fortune.com, Karen Quintos, CMO of Dell, shared her number one way to motivate employees According to Quintos, getting buy-in from your team is as simple as listening and taking action. First, Leaders Must Listen  Your marketing strategy already focuses on what your customers are saying. Simply turn that strategy inward to facilitate personal connections within your brand. Encouraging alternative view points helps with innovation and keeps your company from falling into dreaded ‘group think.’ Each member of your team has valuable expertise and opinions to contribute – let these ideas drive actions. Second, Provide…