CMOs: How Strong is Your Marketing Team?

CMOs: How Strong is Your Marketing Team?

I’ve shared in the past the importance of having a strong team to back up your efforts. As CMOs, our individual success relies heavily on the collective efforts (and success) of the entire team. Here's what you can do to build their competencies.

I’ve shared in the past the importance of having a strong team to back up your efforts as a leader. I used the example of Phil Jackson, former coach of the World Champion LA Lakers, and how he wouldn’t have had the same success with this year’s team. Just like Mr. Jackson, our individual success as a CMO, relies heavily on the collective efforts (and success) of the entire team. We need to lead the growth agenda for the company, lead the brand beyond the marketing department, engage with customers effectively, deliver value and customer service….all while…