How To Be Human: Establishing Brand Identity

When consumers know their voice is important to you, your message becomes a part of their language. Be more human by establishing purpose, building an experience and creating engagement with your customers.

What does it mean for a brand to be human? Put simply, it’s remembering that your company is comprised of people and that you are in business to help other people. Think in terms of a friendship and treat customers as equals. When consumers know their voice is important to you, your message starts to become a part of their language. “The benefits are that people want you around. They want you to succeed, and there is a reason to belong in their lives beyond the product or service that you’re providing them,” says Liana Dinghile, Group Strategy Director…