How to Get Close To Your Customers Without Creeping Them Out: A Dallas Dinner Roundtable

Personalized marketing can be done well – as long as you know your customer and are willing to test different tactics until you get it right.

Personalized marketing is not new. The first widespread use of website “cookies” by a company was in the mid 90’s when Netscape Communications used the technology to store a customer’s partial transaction state online for their client, MCI. Today’s data tracking technologies are allowing for companies to take personalized customer marketing to new, unprecedented levels. But marketers are starting to ask themselves, just because we can use data to interact with customers on a deeply personal level, does that mean we should?

Our Dallas CMO Club Chapter discussed the line between creepy and personalized