How to Maximize Creativity Organization Wide

True organizational creativity lives between established boundaries and giving employees a completely free reign. Here's how to hit the creativity sweet spot.

True organizational creativity lives in that sweet spot between established boundaries and giving employees too much freedom. In order to foster more creativity in your company, you must first look at your organization’s current state and internal structure. Then, determine goals that align with your industry and each member’s creative style to create an environment for divergent thinking and innovative solutions. At the CMO Club Fall Innovation and Inspiration Summit, Chris Bolman, Director of Integrated Marketing at Percolate, and Shonodeep Modak, Marketing Director of GE Power & Water, hosted a session that highlighted 3 different…