How To Stay ahead: A Lesson From Today’s Digital Disruptors

Digital technology affords businesses new possibilities for interaction and creating customer experiences. For companies not born out of the digital revolution, though, it requires a great deal of agility to evolve and reinvent their marketing tactics.

A new consumer behavior exists that defies old school thinking. Digital technology affords businesses new possibilities for interaction and creating customer experiences, and companies like Airbnb and Uber are frequently cited as examples of businesses leading the true digital business transformation. They are digital by definition, with few physical assets. For companies not born out of the digital revolution, though, it requires a great deal of agility to evolve and reinvent their marketing tactics, rather than just recreate traditional interaction online. To address the topic of digital business transformation, The CMO Club recently hosted a Digital…