How To Talk Intelligently About Programmatic Branding – A CMO Solution Guide

Introduction by Ben Plomion, VP of Marketing, Chango At last week’s CMO Club Summit, one huge truth was revealed on stage: every CMO is doing more with programmatic than even they realize. Why? Many marketers still see programmatic through a very narrow lens, that it’s just real time bidding and retargeting. And yet, when we talk to actual marketers on the front lines we hear countless unique programmatic-powered examples. There are many brands using programmatic for direct response and others who use it to tie together their technology provider hairball so they can actually engage customers.…