HP Vows to ‘Keep Reinventing’ in Fun Series of Star Wars Ads

HP brings something far far away, much closer to home with their Star Wars-themed ad series and Special Edition notebook.

Adweek recently highlighted HP for their Ad of the Day article, discussing how they leverage the cult following of Star Wars with the release of their own Special Edition notebook to “Keep Reinventing.” With The Force Awakens hitting theaters last week, we decided to share these feel-good ads and see how the software company keeps reinventing itself – and it’s marketing – with the help of a household name. For HP, it comes down to understanding the importance of having an ever-evolving brand and product. “In the Star Wars universe, anyone who has passion, ingenuity and technology has the force…