Innovation Without Action Is Just An Idea: Seattle Roundtable Recap

Innovation is a loaded term. On the surface, the idea of creativity, new ideas and an ever-evolving culture of change is great. Trouble arises, though, when people become enamored with the idea of innovation rather than actually executing the idea.

Innovation is a loaded term. On the surface, the idea of creativity, new ideas and an ever-evolving culture of change is great. Trouble arises, though, when people become enamored with the idea of innovation rather than actually executing the idea. During The CMO Club’s August Roundtable Discussion in Seattle, members talked about how to create an innovative environment without losing sight of process and execution. The Innovation Infatuation  Companies are constantly applauded for their innovative ideas and fresh marketing strategies. Whole campaigns have been built on the idea of ‘winning’ in the realm of innovation. After all, the best ideas are the…