Inside the Marketing Revolution – The Key to Organizational Change

Monigle recently published Organizational Change Management, a guide for marketers leading an organizational change initiative.

In order to meet the changing demands of today’s digital-savvy consumers, CMOs have reorganized their marketing tactics from one-directional messages to interactive branding campaigns that put the customer at the focal point. To guide leaders managing this change, Monigle has published Organizational Change Management: How Changing Consumer Dynamics are Forcing a Revolution Inside the Traditional Marketing Department. In this white paper, Monigle has detailed the importance of undergoing a change initiative in steps, including:

  • How to set the stage for newly empowered customers that actively interact in the marketplace.
  • The guiding principles for successfully managing the re-organization process. Key…