Is Your Brand Story Waking Them Up Or Putting Them To Sleep?

Learn how to tell your brand story in a compelling way - without putting your customers to sleep.

You’ve probably noticed that in the past 5 years or so, the term ‘storytelling’ has been bandied about, almost ad nauseum. While it’s undoubtedly a great lens for your overall marketing activities, it’s far too often a misunderstood term, or worse yet, misused to justify a host of unrelated exercises in futility. However, when well-crafted, your brand’s story can be incredibly compelling, and propel your entire marketing program at light-speed. So, let’s say you’ve determined it’s time for a brand refresh or your company is pivoting, adding a new revenue stream or your company story simply needs sharpening…what’s your first…