It’s Time To Transform Your Marketing Organization

Oracle co-hosted a panel session at The CMO Club Fall Summit where top marketers shared their marketing visions and examples of successful organizational designs.

What are the elements of a successful modern marketing organization? The CMO Club, in partnership with Oracle, recently produced a CMO Solution Guide that answered this question by identifying 4 key themes in the organizational decisions of CMOs. To elaborate on these points, Oracle co-hosted a panel session at The CMO Club Fall Summit where top marketers shared their own examples of a successful marketing organization. The CMO Club’s Sandra Zoratti moderated, while Andrea Ward, VP of Marketing, Oracle started the discussion with a 30-second summary of the 4 A’s – acumen, alignment, agility and…