The CMO Solution Guide with Accelent and Oracle Marketing Cloud - CMO Insights on the Journey Toward Digital Agility

The Journey Toward Digital Agility: A CMO Solution Guide

Knowing how your organization and its marketing need to become more digitally driven and doing it well are two different things.

Thanks to digital technology, CMOs have access to unprecedented degrees of 360 customer insights that are rich, real-time, predictive and actionable. Even so, capturing data and leveraging these insights still remains an elusive challenge for many marketers, with one of the biggest barriers being learning how to best work with IT to design and integrate the appropriate infrastructure. To address some of these remaining challenges marketers and brands are facing, The CMO Club, in partnership with Oracle Marketing Cloud and Accelent Consulting, recently released a new CMO Solution Guide: CMO Insights on the Journey…