5 Takeaways from the CMO Club Dinner in St. Louis

5 key takeaways from the CMO Club St. Louis Dinner roundtable, from differentiating your products and services to surprising your customers.

Key Takeaways

1- The experience with a brand can be broken down into three areas:

Transactional – To buy a ticket to a ball game, purchase a product, or join a club / get membership.
Engagement – Following on social media, subscribing to a newsletter, attending functions.
Relationship – Buying fan items with the team logo, becoming an evangelist for the product on social media, writing reviews, and encouraging friends to join.

2- Marketing is becoming “the Customer Experience department.” More and more, as we collect data in real time, marketing is becoming “the…

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Achieving Marketing Investment and Mix Optimization
Aligning and Delivering Brand Purpose and Mission Driven Brands
Building Community Around your Brand
Building High Impact Internal Agency Function
Creating Customer-Centric Company Culture
Creating Highly Effective and Agile Teams
Delivering and Communicating Marketings Value to the Organization
Delivering More Creativity and Effective Story Telling
Designing New Organization Structure in Era of Change
Differentiating and Improving Content Marketing Effectiveness
Effective Integration of Mergers and Acquisitions
Implementing Account Based Marketing and Sales (ABM)
Implementing Measurements for Improved Accountability
Improving Experiential and Event Engagement and ROIy
Improving Personal Branding & Career Success
Improving Personalization and Customer Knowledge
Improving Relationships with CEO, C-Suite, and Board
Leading Company Wide Business Transformation
Leading Company Wide Digital Transformation
Leading Effective Global Marketing Organization
Leveraging Analytics and Insights for Marketing Success
Leveraging New Technologies & Marketing Platforms
Managing Changing Agency and Vendor Ecosystems
Managing Talent Recruitment, Development and Motivation
More Effective Company Wide Engagement across Entire Customer Journey
More Effective Demand Generation and Inside Sales
Navigating Digital Marketing Landscape Challenges (Ad Fraud, Brand Safety)
Navigating New or Expanding Sales Channels (Partners, Ecommerce, Mobile)

5 Takeaways from the CMO Club Dinner in St. Louis

Key Takeaways

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