Key Takeaways from The CMO ClubHouse at Cannes, France

Key Takeaways from The CMO ClubHouse at Cannes, France. June 19th, 2018

 

The CMO ClubHouse at Cannes, France. June 19th, 2018

Key Takeaways

  “You need to put the consumer first and ask questions that the current data doesn’t know. It’s incredible how much data you will get when you start to ask new questions. -Daniel Cherry III, CMO- Activision Blizzard Esports “I’m fascinated with technology and its important role in creating a one-on-one relationship, but it is still the creative that drives relevance.” -Andrea D’Aloia, Head of Brand and Communications- Burger King “It all comes down to relevancy and frequency. That’s what we hear the most.” -Victor Wong, CEO-…