This article is part of a four part series. You can access each part of the series by clicking the links provided below.
- What is Omnichannel Personalization and Why Do It?
- How to Engage Customers: Talk Listen Act
- Critical Enablers – How to Get it Done
- Keys to Success for Customer Experience
Excerpt from the original CMO Solution Guide to Omnichannel Personalization: So, throughout this report so far, we’ve talked about “omnichannel personalization”, customer engagement, moving from one-way monologue to a two-way dialogue, tactics, measures, analytics, engines, advocacy, reward, etc… BUT SO WHAT? At the end…