Leading a Culture of Change as Growth CMOs: A Summit Panel Discussion

What's is more important: culture or strategy? Marketers from Dunkin Donuts, Mary Kay, Mastercard and Unilever weigh in.

At The CMO Club Summit in New York last month, I had the pleasure of moderating a powerhouse panel with Sheryl Adkins Green (Mary Kay), John Costello (Dunkin’ Brands), Babs Rangaiah (Unilever) and Elisa Romm (Mastercard) on the challenging topic of leading a culture of change. The conversation included a vibrant debate on the importance of culture versus strategy as well as a number of interesting insights recapped below. Big Brands Do Big Things John Costello, President of Global Marketing and Innovation for Dunkin’ Brands started the conversation by noting…