Learning from Digital First: A Solution Guide Recap

The “digital first” approach is gaining momentum, and for good reason. Utilizing valuable consumer data and honing in on insights can add immense value to a brand, inform media choices, and optimize spending – particularly when applied early in the process.

The “digital first” approach is gaining momentum, and for good reason. Utilizing valuable consumer data and honing in on insights can add immense value to a brand, inform media decisions, and optimize spending – particularly when applied early in the process. The CMO Club, in partnership with SocialCode, recently released Digital Advertising: A Treasure Chest for CMOs to Open, a solution guide that details how marketers can use digital advertising to achieve higher customer relevance, reduced waste, accelerated learning and greater marketing impact. The CMO Club conducted over 80 CMO interviews and surveys to better understand digital marketing and data…