Leveraging Experiential Marketing Internally & Externally

2019 CMO Club Spring Summit Breakout Recap

Recap by Kimberly Salzer, Partner, NextGen Venture Partners

Led by:  Doug Bentz, VP Marketing & Digital, San Jose Sharks and Cindy Donohoe, EVP, CMO, Highmark Health

Kimberly Salzer
Doug Bentz
Cindy Donohoe

San Jose Sharks

External Activations:

Overall Takeaways – don’t get too narrow with…