The CMO Solution Guide to Leveraging New Technology and Marketing Platforms

As the marketer’s role continues to morph at light speed in an attempt to deliver a seamless positive customer experience across all touch points, so does the technology underneath and all the headaches that come with it which include but are not limited to:
  • Having a clear customer experience vision.
  • Becoming the customer champion responsible for identifying and mapping the euphoric customer journey.
  • Working together with technology counterparts to ensure the customer experience vision is mutually understood and the basis for technology success.
  • Redesigning teams and breaking down process silos to ensure cross…