Making Data-Driven Marketing Work: A CMO Solution Guide in Partnership with LiveRamp

The CMO Club, in partnership with LiveRamp, has interviewed CMOs and other marketing leaders who are overcoming challenges toward a data-driven marketing strategy. The result is...

The CMO Club, in partnership with LiveRamp, recently conducted a survey and interviewed CMOs and other marketing leaders who are facing and overcoming challenges related to data-driven marketing strategies. The result is Making Data-Driven Marketing Work, a CMO Solution Guide that provides practical insights to help marketers avoid common problems, tackle early obstacles, and learn how to value customers more by listening smarter each day. We are in an age of constant evolution. New channels bring opportunity for new ways to engage your audience, but it can also bring more siloed data and fragmented customer experiences. Meanwhile, companies are completely…