Managing Media Costs and B2B Content Strategy: A Roundtable Recap

Managing Media Costs and B2B Content Strategy: A Roundtable Recap

During a recent roundtable discussion, members talked about how to manage non-working media costs and how to develop an effective B2B content strategy...

Whether your brand chooses to take a gamble on controversial ads that prompt an on-line dialogue or curate user-generated content to define its social presence, there is no doubt that content strategies must be as revenue-generating as they are socially activating. Like any marketing tactic, challenges are inevitable when creating content that resonates with your brand, customer and budget. Members recently discussed two challenges – how to manage non-working media costs and how to develop a B2B media strategy – at the LA Chapter Roundtable Discussion, led by Dee McLaughlin, VP of Global Marketing at Forever 21. How to…