Marketers and The Art of the Digital Marketing Dance

Find out why marketers from Patron, Clorox and Belkin are shifting focus to digital and simplifying their segmentation efforts.

As marketers, we are faced with balancing a seemingly infinite number of digital advertising options with finite resources (budget, personnel, skills, technology). Choreographing delivery of our message to clients when, where and how they want it often feels less like Fred Astaire and Ginger Rogers and more like a group of second graders performing a tap recital. In other words, a white hot mess.

The CMO Club’s Sandra Zoratti sat down with a group of top marketers at our recent Innovation & Inspiration Summit in Los Angeles to find out how they’re mastering the art of…