How Marketers Can Position Themselves for a Board Role

Myths and Opportunities: How Marketers Can Position Themselves for a Board Role from Spencer Stuart written by: Julie Hembrock Daum and Greg Welch Excerpts: “Of the more than 9,800 board seats for those companies, only 38 are occupied by top marketing leaders.” Spencer Stuart With all the focus on how social media and digital technologies are affecting business today, it stands to reason that marketers with contemporary experience in these areas would be in significant demand on corporate boards looking for ways to “get smart” on these important strategic priorities. But the fact of the matter is that few marketers…