Maximizing Your Content Strategy with Lee Odden – A Minneapolis Dinner Roundtable

On April 13, Lee Odden sat down with the Minneapolis CMO Club chapter for a discussion on how to best differentiate your content marketing strategy.

On April 13, Lee Odden, CEO of TopRank Online Marketing sat down with the Minneapolis CMO Club chapter for a dinner roundtable on how to best differentiate your content marketing strategy.

The roundtable discussion covered a number of topics and content-related challenges currently faced by B2C and B2B CMOs. Key Takeaways from that discussion are below but first, consider these content marketing statistics:

Content Overload:

  • 90% of the world’s data has been created in the past 2 years (IBM)
  • Consumers in the U.S. are presented with an average…