Mobile is Life: Thoughts on B2B Demand Gen

Consumers don’t think about their phone as a device, channel or tool – it’s just another screen that adds convenience to their life.

If you were to ask people what their cell phone is to them, you might hear answers like fitness tracker, alarm clock, TV, personal assistant, my office, connection to friends and family, and my wallet. Or, as one member said during a CMO Club Summit breakout session: “It’s my life.” It’s quite obvious that consumers don’t think about their phone as a device, channel or tool – it’s just another screen that adds convenience to their life. Leading this discussion, panelists Matt Preschern, CMO of HCL Technologies, and Kim Legelis, VP of Marketing at Cybereason, highlighted…