Mobile Marketing: Over Hyped or Under Resourced?

Mobile Marketing: Over Hyped or Under Resourced?

The latest CMO Solution Guide helps marketers identify the hype from reality when it comes to determining where to invest mobile advertising dollars.

Look around you. Chances are, you can see more than a few phones – probably several even within arm’s reach. Smartphones have certainly become ubiquitous in today’s world, yet marketers still struggle to identify the hype from reality when it comes to determining where to invest advertising dollars. The latest CMO Solution Guide, researched and created in partnership with Oracle Marketing Cloud, shows that advertising on mobile devices is largely underutilized by brands, even though mobile-specific strategies can reach customers at almost any point in the customer journey and largely impact positive performance. Beyond…