- As you are in the Ideation process, think of “What will the headline be?” “What will the tweet or Instagram post say?”
- Keep it simple. If you can’t put it on one piece of paper or explain it to someone NOT involved in bringing the project/program/campaign to life, then it is too complicated and won’t catch fire.
- I run ideas by his 75-year-old father. If he doesn’t “get it” after a…