Navigating the Digital Marketing Landscape: Six CMO Masters Tell Us How

Digital marketing has a broad and ever-changing landscape. In order to successfully traverse such rocky terrain, CMOs must be relentlessly curious, constantly stay up-to-date, and prepare themselves for anything. Case in point, Heather Newman, the CMO of ContentPanda, says that she checks Twitter and LinkedIn every day. “I love Gizmodo, TechCrunch, GeekWire, Entrepreneur and Fast Company,” Newman says. “I read all of those pretty regularly.” Here are six CMOs who are master navigators of this increasingly challenging terrain. 1. The More Data You Harvest, the Better—Philip Granof, Black Duck Software: “One great improvement we’ve seen has been a result of…