Navigating Martech Disruption: A Virtual Roundtable Recap

Navigating Martech Disruption: A Virtual Roundtable Recap

During a CMO Club Virtual Roundtable, my peers and I discussed how marketers can navigate martech disruption to understand what drives brand initiatives and what is just adding to the noise.

Marketers are getting lost in the emerging technologies that now consume our day-to-day lives. We are thinking about martech constantly – trying to brainstorm ways to introduce new solutions in to our product lineup and customer experiences. But the thoughts of today’s consumers (with many of them being Digital Natives) aren’t even concerned with technology. While, yes, it is a fundamental part of their lives, it’s not always a conscious one. They just assume that it’s there and working for them. While leading a recent CMO Club Virtual Roundtable, my peers and I discussed how marketers can navigate…