Negotiate Better by Uncovering the Mysteries of the CMO Compensation Package

A lot of CMOs do a fantastic job of marketing themselves into a great position and then stumble when it comes to negotiating their compensation package. Worse yet some are not even aware of the perks on which they are missing out. I became aware of this gap when a CMO traveling companion happened to be in the last row of a plane on my trip to the CMO Club summit. I was surprised and asked her if she knew that most executives have company sponsored airline programs for their executives. She had not even heard of the program, did…