Neiman Marcus CMO Wanda Gierhart on Luxury Service Experience

By Ernan Roman, Founder & President of Ernan Roman Direct Marketing Corp Wanda Gierhart is the SVP and CMO for Neiman Marcus, the premier omni-channel retailer of luxury and fashion merchandise in the U.S. Since its founding in 1907, the company has been known for its commitment to merchandising excellence and customer service. Wanda joined Neiman Marcus in 2009. Previously, she was President and CEO, Travel Smith Outfitters; EVP Merchandising and Marketing, Design within Reach; and EVP and CMO at Limited Brands. 1. What is one marketing topic that is most important to you as an innovator? There are…