New Ideas for High Impact Partnerships as CMOs
Recap by Kimberly Salzer, Partner, NextGen Venture Partners
Led by: Helena Verellen, SVP Global Strategic Partnerships, Audible Inc., an Amazon Company and David Gitter, CMO, World Poker Tour
Determine partnership goals up front
- Don’t jump too quickly into telling them what you can do for them
- Aim for mutual benefit. Do your company goals align with the potential partner?….