The New Jersey Devils Know a Thing or Two about Fan Engagement

The New Jersey Devils are working to transform a hockey team into a booming business under progressive new ownership.

Our New Jersey CMO Club Chapter recently gathered at the Prudential Center for a New Jersey Devils game and to discuss the topic “Fan Engagement Tactics for All Marketers”. New Jersey Devils/Prudential Center VPs Chris Wallace and Matt Zalkowitz shared with the group how they have been working to transform a hockey team into a booming business under progressive new ownership.

New Jersey CMO Club Chapter at recent NJ Devils game
New Jersey CMO Club Chapter at recent NJ Devils game
The franchise is currently undergoing an evolution from a hockey…