OMNI-CHANNEL VS MULTI-CHANNEL MARKETING (YES, THERE‰ÛªS A DIFFERENCE)

OMNICHANNEL VS MULTI-CHANNEL MARKETING (YES, THERE’S A DIFFERENCE)

Here's why multi-channel doesn't equal omnichannel - and how to approach your marketing strategy for a more cohesive brand presence.

Mayur Gupta
CMO
Freshly
Your consumers sit at a merging point of multiple marketing channels and therefore, so should you. Most of today’s marketing masters already know that adapting content to include multiple channels is a necessity, but what some lose sight of, is the fact that – in order to acknowledge and fully own that merging point – marketers are taking on more than just a multi-channel approach. They are tackling the idea of being relevant and contextual to the consumer while maintaining omnipresence. Isn’t that the…