Omni What? Demystifying Omnichannel Marketing: A CMO Solution Guide from Rakuten Marketing and The CMO Club

The CMO Club and Rakuten Marketing conducted research among leading CMOs to produce a Solution Guide around demystifying omnichannel marketing.
The CMO Club, in partnership with Rakuten Marketing, conducted research among leading Chief Marketing Officers (CMOs) to produce a CMO Solution Guide titled Omni What? Demystifying Omnichannel Marketing to Create a Winning Strategy for CMOs. The study includes feedback from 120+ leading CMO Club members from a cross-section of B2B and B2C organizations and one-on-one interviews with five marketing executives from top brands, including Camuto Group, Gifts.com, Pet360 and Valspar. What we uncovered in our research was simultaneously surprising and encouraging: a stunning 55 percent of…