This article is part of a four part series. You can access each part of the series by clicking the links provided below.
- What is Omnichannel Personalization and Why Do It?
- How to Engage Customers: Talk Listen Act
- Critical Enablers – How to Get it Done
- Keys to Success for Customer Experience
Executive Summary from the original CMO Solution Guide to Omnichannel Personalization: Today’s CUSTOMERS ARE FIERCE. They are savvy, demanding, impatient and unforgiving. Long gone are the days of “loyal” customers because you’ve given them a loyalty card or an interesting promotion. Today’s customers are loyal…