One Topic CMOs Aren’t Discussing…And Should Be

With the average ‘shelf life’ of a CMO falling between 24-36 months at each position, this is either one moment you’ve already experienced in your career, or one that has probably crossed your mind.

At the Fall Innovation and Inspiration SummitHeather Newman, CMO of Content Panda, and Kim Feil, CEO of bizHive, led a refreshingly open discussion on one previously taboo topic: getting fired. After seeing several of her fellow marketers change positions around the same time – and with little to no conversations being held on the subject – Newman decided it was time for a candid conversation. “You have this group of people that are at all different levels, but we still don’t talk about it when it happens. That’s when you want support most,” said Newman. With the average ‘shelf life’ of…