Organizational Transparency & Modern Marketing Readiness: A CMO Solution Guide in Partnership with Percolate

Organizational Transparency & Modern Marketing Readiness: A CMO Solution Guide in Partnership with Percolate

Today, marketing departments must function more like a hive. In this structure, each person works toward the same greater cause, while contributing to a team environment where each role is interdependent.

“Today’s always-on, digital world marketing is (less orchestra) and more jazz. We may start with a song in mind, but to stay in-sync, we must improvise in response to our fellow performers and audience,” (CMO Solutions Guide, June 2016). The CMO Club, in partnership with Percolate, recently spoke with some of the world’s top marketers to better understand how they are driving nimble, action-oriented marketing within their companies. The result is Organizational Transparency & Modern Marketing Readiness, a CMO Solution Guide that delves into how marketers are managing unprecedented amounts of data and gaining visibility into the…