How to Overcome the CMO CIO Challenge

Written by Dean Takahashi SAN FRANCISCO — Getting the chief marketing officer and chief information officer of a major corporation to cooperate isn’t easy. But in an age where marketing technology can make a huge difference, it’s increasingly vital. That was the message of a panel session at VentureBeat’s GrowthBeat 2014 event. Cammie Dunaway, the chief marketing officer of Mexico-based KidZania, said that she teamed up with her CIO to get better real-time information on customers that they could use as the basis for swift actions. “If you are a CMO and are not excited and engaged with technology, I…