From Pain Point to Sweet Spot: Producing Innovation Ecosystems

From Pain Point to Sweet Spot: Producing Innovation Ecosystems

Two CMOs share how they used crisis as a stimulus for change, creating innovation and opportunity within the customer journey.

For many brands, crisis can be the stimulus for change. And where there’s change, there’s opportunity for innovation. This was the topic of a main stage discussion during The CMO Club Spring Summit, where panelists Andrea Ward, VP of Marketing at OracleCarol Kruse, CMO of Cambia Health Solutions, and Colin Hall, CMO of Allen Edmonds Shoe Corporation discussed how brands can create an ecosystem that transforms a pain point into a great customer experience. The underlying emphasis of the session was clarity.…