From Patients to Consumers: How Technology is Flipping Healthcare on its Head

From Patients to Consumers: How Technology is Helping Healthcare Think Different

Something new is taking hold in healthcare. An industry built around doctors, insurances and co-pays is re-inventing itself to be focused on the consumer.

Chris Edwards Chief Marketing and Experience Officer, Conversa Health.
Chris Edwards Chief Marketing and Experience Officer, Conversa Health.
Something new is taking hold in healthcare. Here, you have an industry that has been operating around insurance reimbursement codes, doctor schedules and regulations. Yet, it had forgotten something along the way…the patient. Can you imagine creating a category that does not have the customer at the center? The good news is that the shift is happening – the consumerization of healthcare has been one of the most exciting business shifts…